Branding and corporate identity
Consistent CI in the company
You decide how your company is perceived - both externally and internally
Branding and corporate identity – that is, the authentic and coherent overall impression on various levels – conveys credibility and creates clarity that your customers and employees can identify with!
Why are branding and corporate identity, and thus a company’s identity, so important?
Who is the company?
Why do they exist?
Who is behind the company?
Does the company fit us?
These questions are of interest to your potential customers, yet these “soft facts” are often neglected. In the meantime, every customer wants to feel well taken care of and to know who they are working with.
Creating trust through branding and corporate identity to retain customers and employees.
The larger the company, the stronger the focus on its own branding, but it also works in a smaller environment with fewer points of contact:
- Pleasantly different and distinctive design
- Easily understandable content
- Clear messages
- Clear “navigation” between your content
- Fast way of contact to you
I support companies in developing and expanding their own brand, so that it ideally reflects the corporate image and culture, making both customers and employees feel well taken care of.
Many important steps do not require large actions or huge budgets, but rather a consistent and thoughtful approach. A proven plan and the skillful implementation of it.