Improving your company’s exposure
Presenting your business better
Knowing how a company can make a better impression in the market
If there is a lack of market recognition, exposure or attention from your target audience, it is usually due to a not fully convincing company presentation.
Typical weaknesses in corporate appearances
Especially in the manufacturing industry, the reasons for a suboptimal appearance are very similar. Many businesses are small or medium-sized enterprises that have established a name for themselves over the years in a specific technology or market niche.
But there is a lack of new inquiries or interested parties…
The following components describe the typical vulnerabilities in industrial companies – and how these can be addressed.
You are not being found.
Your content is not understood immediately.
Your content is not convincing at first glance
There's a lack of a consistent design. (red line)
It’s not just about the design, the content, or the choice of channels for communication. The target audience must be reached, and ideally, a lasting positive impression should be made during the first contact.
In a successful company presentation, several themes are interconnected:
- Striking and appealing design
- Easily understandable content
- Clear messages
- Clear “navigation” between your content
- Quick access to you
How do I achieve a perfect company presentation?
Mainly, it is about knowing the levers and getting an overview of the status quo.
Where do I currently stand?
Where might it be lacking?
The positive thing is – you know 90% of the solution.
You are the expert in your market segment and in your technology.
You know your customers and understand which points are important. It may simply be a lack of knowledge or capacity to implement the content correctly.