Correct Marketing Strategy
Strategic Marketing for the industry and plastics sector
Successfully implement your corporate strategy with a proven concept – tailored specifically for your industry and target markets.
Many companies struggle to assess the benefits of their marketing activities and ultimately spend a lot of money on actions that yield little success.
Evaluating marketing expenses
When do I know if a marketing campaign is worth the money?
How do I evaluate the results of my activities?
Here you will find a brief guide to creating a proven marketing strategy, ensuring that your investments yield the results you hope for.
Measurable metrics of your marketing activities
Clear time and cost planning
Consistent concept of coordinated actions.
Ultimately, the goal of most marketing actions is to achieve greater brand awareness in the market and/or attract more prospects and new business.
Successful Marketing Strategy in Industry
What is strategic marketing?
Marketing is essentially the entire and interconnected way in which a company presents and markets itself both externally and internally.
What does this mean in practice?
Marketing encompasses all forms of communication in advertising or sales activities. It is the “place” where corporate strategy, values, technology, sales, market information, and many other aspects intersect.
Touchpoints and customer journey
Whenever someone comes into contact with your company, it is considered a “touchpoint,” and in each of these interactions, this customer, partner, or employee is influenced in their decision-making—sometimes more, sometimes less.
It is about messages and tools of communication that reflect all the aforementioned influences in a compressed manner and present as clear a picture as possible of what one can expect from your company.
Nowadays, there is an overwhelming flood of advertising, lights, texts, etc. everywhere.
The time for concentration and focusing on a topic or a contribution is quite limited. And patience is dwindling in the search.
A clear signal in just a few seconds
You have to engage people in every interaction within a few seconds and clearly signal to them:
You are in the right place!
It’s all about clarity, overview, and a well-rounded concept so that it really works.
Let’s make it more concrete:
Four solid pillars for ther foundation of the right marketing strategy:
Your corporate strategy and values are the foundation.
Your technologies, services, or products form the portfolio.
Your customers and target markets sharpen the profile.
Resources and other influences complete the picture.
You will receive building blocks, messages, and a clear concept with a timeline, costs, and actions—so that progress and success can also be evaluated.
With the right questions and tools, I help you coordinate the existing information and then transfer the individual puzzle pieces into a clear and actionable overview.