{"id":5523,"date":"2024-09-10T16:53:18","date_gmt":"2024-09-10T14:53:18","guid":{"rendered":"https:\/\/plasticsolutions.de\/industrial-marketing\/correct-positioning-as-a-competitive-advantage\/"},"modified":"2024-10-16T10:58:34","modified_gmt":"2024-10-16T08:58:34","slug":"correct-positioning","status":"publish","type":"page","link":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/correct-positioning\/","title":{"rendered":"Correct positioning as a competitive advantage"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-5523\" data-postid=\"5523\" class=\"themify_builder_content themify_builder_content-5523 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_p492260 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_5lme260 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_flno260\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_58hi260 first\">\n                    <!-- Featured Image module -->\n<div  class=\"module module-image module-featured-image tb_iwvp260    auto_fullwidth\" data-lazy=\"1\">\n    <div class=\"image-wrap tf_rel\">\n\t\t\t\t\t\t\t\t\t\t\t<a  href=\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/correct-positioning\/\"> \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_positionierung-1024x427-1920x800.jpg\" width=\"1920\" height=\"800\" class=\"wp-post-image wp-image-5236\" title=\"Richtige Positionierung als Wettbewerbsvorteil\" alt=\"Correct positioning as a competitive advantage\" srcset=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_positionierung.jpg 1920w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_positionierung-300x125.jpg 300w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_positionierung-1024x427.jpg 1024w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_positionierung-768x320.jpg 768w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_positionierung-1536x640.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<!-- \/image-wrap -->\n\t\t\t<\/div>\n<!-- \/Featured Image module -->\n<!-- module text -->\n<div  class=\"module module-text tb_80ii260   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h1 style=\"text-align: center;\">Correct positioning as a competitive advantage<\/h1>\n    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_nbyk747 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_n4xs747 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_91nt747\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_1y0s747 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_kdio747   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2>Position your company correctly<\/h2>\n    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_n4ow747 image-left   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/gaensefuesse-1-40x40.png\" width=\"40\" height=\"40\" class=\"wp-post-image wp-image-5102\" title=\"With the right market orientation to success!\" alt=\"With the right market orientation to success!\" srcset=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/gaensefuesse-1-40x40.png 40w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/gaensefuesse-1-150x150.png 150w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/gaensefuesse-1-200x200.png 200w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/gaensefuesse-1-100x100.png 100w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/gaensefuesse-1-80x80.png 80w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/gaensefuesse-1-60x60.png 60w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    With the right market orientation to success!                            <\/h3>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_hw7x032 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_bsrg330 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_7jwx090\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_lqdr220 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_wcz4359   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>With a targeted positioning in the market, you can increase success in the segments that are more important to you, thereby creating a healthy customer portfolio.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_ha1j340   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h5>The right selection of target markets and target customers \u2013 and why this is so important for healthy business success<\/h5>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_5xkm981 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_hh0u981 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_hjwm981\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_x4ki981 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_cg3f981   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h3>Selection of the target group<\/3><\/p>\n    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_us5v300 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_3sa0913 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_uo4s931\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_i8bn303 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_5fz7610   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Are there unsuitable customers?<\/p>\n<p>Let&#8217;s say that one can divide into groups of market segments and customers that contribute differently to the sustainable success and growth of a company.<\/p>\n<p>The approaches to positioning a brand or a company are often quite theoretical, yet i<strong>t is essential to implement the main aspects correctly in practice: <\/strong> <\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-css_id=\"dkzz029\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth_row_container tb_dkzz029 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_xl7n993 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_fou6033\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_nosh902 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_1d2x212 image-left   tf_mw wow\" data-tf-animation=\"fadeInUp\" data-tf-animation_delay=\"0.2\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken-44x40.png\" width=\"44\" height=\"40\" class=\"wp-post-image wp-image-4918\" title=\"Definition of target groups \" alt=\"Definition of target groups \" srcset=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken-44x40.png 44w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken.png 148w\" sizes=\"auto, (max-width: 44px) 100vw, 44px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h5 class=\"image-title\">\n                                    Definition of target groups                             <\/h5>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module image -->\n<div  class=\"module module-image tb_ettf378 image-left   tf_mw wow\" data-tf-animation=\"fadeInUp\" data-tf-animation_delay=\"0.4\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken-44x40.png\" width=\"44\" height=\"40\" class=\"wp-post-image wp-image-4918\" title=\"Segmentation of markets into niches \" alt=\"Segmentation of markets into niches \" srcset=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken-44x40.png 44w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken.png 148w\" sizes=\"auto, (max-width: 44px) 100vw, 44px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h5 class=\"image-title\">\n                                    Segmentation of markets into niches                             <\/h5>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module image -->\n<div  class=\"module module-image tb_glgp688 image-left   tf_mw wow\" data-tf-animation=\"fadeInUp\" data-tf-animation_delay=\"0.6\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken-44x40.png\" width=\"44\" height=\"40\" class=\"wp-post-image wp-image-4918\" title=\"Development of unique selling points  \" alt=\"Development of unique selling points  \" srcset=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken-44x40.png 44w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken.png 148w\" sizes=\"auto, (max-width: 44px) 100vw, 44px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h5 class=\"image-title\">\n                                    Development of unique selling points                              <\/h5>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module image -->\n<div  class=\"module module-image tb_unfy482 image-left   tf_mw wow\" data-tf-animation=\"fadeInUp\" data-tf-animation_delay=\"1\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken-44x40.png\" width=\"44\" height=\"40\" class=\"wp-post-image wp-image-4918\" title=\"Highlight strengths and opportunities \" alt=\"Highlight strengths and opportunities \" srcset=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken-44x40.png 44w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken.png 148w\" sizes=\"auto, (max-width: 44px) 100vw, 44px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h5 class=\"image-title\">\n                                    Highlight strengths and opportunities                             <\/h5>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module image -->\n<div  class=\"module module-image tb_i7ou882 image-left   tf_mw wow\" data-tf-animation=\"fadeInUp\" data-tf-animation_delay=\"1.2\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken-44x40.png\" width=\"44\" height=\"40\" class=\"wp-post-image wp-image-4918\" title=\"Consciously use weaknesses and risks.\" alt=\"Consciously use weaknesses and risks.\" srcset=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken-44x40.png 44w, https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/08\/haken.png 148w\" sizes=\"auto, (max-width: 44px) 100vw, 44px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h5 class=\"image-title\">\n                                    Consciously use weaknesses and risks.                            <\/h5>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_ngc8000 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_tu9j000 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_hfw6000\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_b2nh390 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_ikl9310   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>My goal is not to create a complete description of the theoretical approaches on this page. It&#8217;s much more about clarifying the connection between the various marketing elements \u2013 <strong>and how important a consistently coherent approach is. <\/strong><br><br> <\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_5puu476 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_zhjs476 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_ra25476\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_ltkc476 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_ytm8476   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>In the following areas, I support you with photos and videos of industrial processes and technical components:<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_0438476   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h5>I would be happy to work with you on the correct positioning in just a few steps, based on a successfully implemented guide.<\/h5>\n    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_8txm844 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_um4g844 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_h4zl844\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_9nj8844 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_vmqu844   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h3>Elaboration of the positioning<\/h3>\n    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_fjtp531 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_jar1531 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_j1f8531\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_vfdu531 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_1teo531   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Together, we translate your corporate strategy and available information from your customer base and market data into a clear and outstanding positioning.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_xbjk984 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_qopu984 first\">\n                    <!-- module link_block -->\n<div  class=\"module module-link-block tb_by71984 icon-center transparent \" data-lazy=\"1\">\n        <a href=\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/\" class=\"tb_link_block_container ui tb_default_color\">\n\n                    <div class=\"tf-lb-icon\">\n                <em class=\"tb_link_block_icon tf_inline_b\"><svg  class=\"tf_fa tf-ti-arrow-left\" aria-hidden=\"true\"><use href=\"#tf-ti-arrow-left\"><\/use><\/svg><\/em>\n            <\/div>\n        \n        <div class=\"tf-lb-content\">\n                            <div class=\"tb_link_block_heading\">back to marketing services <\/div>\n                                        <div class=\"tb_link_block_blurb\">Schwarz Plastic Solutions<\/div>\n                    <\/div>\n\n    <\/a>\n<\/div>\n<!-- \/module buttons -->\n        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_3s0j27 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_06ez27 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_gmsz27\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_me2f27 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_7sr927   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h5>Arrange a non-binding personal conversation with me now about positioning and overtake your market competitors.<\/h5>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module buttons -->\n<div  class=\"module module-buttons tb_4nk627 buttons-horizontal solid  large rounded buttons-fullwidth\" data-lazy=\"1\">\n        <div class=\"module-buttons-item tf_in_flx\">\n                        <a href=\"https:\/\/plasticsolutions.de\/en\/contact-schwarz-plastic-solutions\/\" class=\"ui builder_button tf_in_flx tb_default_color\" >\n                                    <em><svg  class=\"tf_fa tf-ti-comments\" aria-hidden=\"true\"><use href=\"#tf-ti-comments\"><\/use><\/svg><\/em>                                        Get in touch!                                        <\/a>\n                <\/div>\n            <\/div>\n<!-- \/module buttons -->\n        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Correct positioning as a competitive advantage Position your company correctly With the right market orientation to success! With a targeted positioning in the market, you can increase success in the segments that are more important to you, thereby creating a healthy customer portfolio. The right selection of target markets and target customers \u2013 and why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5236,"parent":5504,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5523","page","type-page","status-publish","has-post-thumbnail","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Richtige Positionierung als Wettbewerbsvorteil<\/title>\n<meta name=\"description\" content=\"Mit gezielter Marktpositionierung zum Erfolg! 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