{"id":5500,"date":"2024-09-11T07:49:33","date_gmt":"2024-09-11T05:49:33","guid":{"rendered":"https:\/\/plasticsolutions.de\/how-to-approach-target-customers-successfully\/"},"modified":"2024-10-16T10:46:57","modified_gmt":"2024-10-16T08:46:57","slug":"target-customer-engagement","status":"publish","type":"page","link":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/","title":{"rendered":"Engage target customers successfully"},"content":{"rendered":"\n
\n
\n
\n
\n
\n
\n \n
\n
\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Engage\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n\n
\n
\n

How to approach target customers successfully?!<\/h1>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n
\n \n
\n
\n

Do you speak the language of your customers?!<\/h2>\n <\/div>\n<\/div>\n\n
\n
\n \"Targeted \n <\/div>\n \n \n
\n

\n Targeted communication is the key to success! <\/h3>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n
\n \n
\n
\n

Providers of technical components or services usually have various sales markets and customer profiles \u2013 from automotive Tier 1 suppliers to manufacturers of medical devices, and specialists in electronic components.<\/p>\n

And not infrequently, these are spread across several countries, with decision-makers in development, purchasing, and quality.<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n
\n \n
\n
\n

Success through segmented marketing<\/h3>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n
\n \n
\n
\n

Every person and every business is different. They read and understand your offer in a different way, or they place value on different aspects. . <\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n
\n \n
\n
\n
Why a general form of addressing them does usually not work and how you can achieve remarkable success with segmented marketing approach towards your target customers?<\/h5> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n
\n \n
\n
\n

I will show you how to truly reach your audience through thoughtful and tailored communication methods, and how to find a receptive listener with the right message. Engage with the right content, speech and channels.<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n
\n \n
\n
\n

Small details make a big difference.<\/strong><\/h2> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n
\n \n
\n
\n

Your customers want to be understood \u2013 speak their language!<\/p>\n

Because although all of your customers are interested in quality and good prices, you can distinguish yourself from the crowd with certain details<\/strong><\/a>.

Because although all of your customers are interested in quality and good prices, you can still get away with certain details set yourself apart from the crowd.<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n
\n \n
\n
\n \""Look \n <\/div>\n \n \n
\n
\n \"Look & feel\" suitable for the target market <\/h5>\n <\/div>\n \n <\/div>\n\n
\n
\n \"Specific \n <\/div>\n \n \n
\n
\n Specific technical terms and abbreviations <\/h5>\n <\/div>\n \n <\/div>\n\n
\n
\n \"Type \n <\/div>\n \n \n
\n
\n Type and form of address <\/h5>\n <\/div>\n \n <\/div>\n\n
\n
\n \"Elaboration \n <\/div>\n \n \n
\n
\n Elaboration of the information <\/h5>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n \n
\n \n\n
\n <\/use><\/svg><\/em>\n <\/div>\n \n
\n
back to marketing services <\/div>\n
Schwarz Plastic Solutions<\/div>\n <\/div>\n\n <\/a>\n<\/div>\n\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n
\n \n
\n
\n
For all marketing services from Schwarz Plastic Solutions, feel free to reach out to me, and let’s discuss how you can quickly achieve your perfect offer.<\/h5> <\/div>\n<\/div>\n\n
\n
\n \n <\/use><\/svg><\/em> Get in touch! <\/a>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

How to approach target customers successfully?! Do you speak the language of your customers?! Targeted communication is the key to success! Providers of technical components or services usually have various sales markets and customer profiles \u2013 from automotive Tier 1 suppliers to manufacturers of medical devices, and specialists in electronic components. And not infrequently, these […]<\/p>\n","protected":false},"author":1,"featured_media":5240,"parent":5504,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5500","page","type-page","status-publish","has-post-thumbnail","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nZielkunden erfolgreich ansprechen \u2013 Segmentiertes Marketing<\/title>\n<meta name=\"description\" content=\"Sprechen Sie die Sprache Ihrer Kunden! Mit segmentiertem Marketing und zielgerichteter Kommunikation erreichen Sie Ihre Zielkunden nachhaltig und effektiv.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engage target customers successfully\" \/>\n<meta property=\"og:description\" content=\"Sprechen Sie die Sprache Ihrer Kunden! Mit segmentiertem Marketing und zielgerichteter Kommunikation erreichen Sie Ihre Zielkunden nachhaltig und effektiv.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Schwarz Plastic Solutions GmbH\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-16T08:46:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_kundenansprache.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/\",\"url\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/\",\"name\":\"Zielkunden erfolgreich ansprechen \u2013 Segmentiertes Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/plasticsolutions.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_kundenansprache.jpg\",\"datePublished\":\"2024-09-11T05:49:33+00:00\",\"dateModified\":\"2024-10-16T08:46:57+00:00\",\"description\":\"Sprechen Sie die Sprache Ihrer Kunden! Mit segmentiertem Marketing und zielgerichteter Kommunikation erreichen Sie Ihre Zielkunden nachhaltig und effektiv.\",\"breadcrumb\":{\"@id\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#primaryimage\",\"url\":\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_kundenansprache.jpg\",\"contentUrl\":\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_kundenansprache.jpg\",\"width\":1920,\"height\":800,\"caption\":\"Zielkunden erfolgreich ansprechen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/plasticsolutions.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industrial marketing\",\"item\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Engage target customers successfully\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/plasticsolutions.de\/en\/#website\",\"url\":\"https:\/\/plasticsolutions.de\/en\/\",\"name\":\"Schwarz Plastic Solutions GmbH\",\"description\":\"Beratung und externer Support in Kunststofftechnik und Industrie Marketing\",\"publisher\":{\"@id\":\"https:\/\/plasticsolutions.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/plasticsolutions.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"LocalBusiness\"],\"@id\":\"https:\/\/plasticsolutions.de\/en\/#organization\",\"name\":\"Schwarz Plastic Solutions GmbH\",\"alternateName\":\"SPS\",\"url\":\"https:\/\/plasticsolutions.de\/en\/\",\"logo\":{\"@id\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#local-main-organization-logo\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/schwarz-plastic-solutions\"],\"address\":{\"@id\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.10796320306035\",\"longitude\":\"11.287913577487803\"},\"telephone\":[\"004981057774064\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"email\":\"markus@schwarz-plastic-solutions.de\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"request@schwarz-plastic-solutions.de\",\"vatID\":\"DE128252181\",\"globalLocationNumber\":\"https:\/\/maps.app.goo.gl\/Ff2RnZxQHG4pkzn39\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#local-main-place-address\",\"streetAddress\":\"Carl-Benz-Strasse 18\",\"addressLocality\":\"Gilching\",\"postalCode\":\"82205\",\"addressRegion\":\"Bavaria\",\"addressCountry\":\"DE\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#local-main-organization-logo\",\"url\":\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2025\/11\/logo-square.jpg\",\"contentUrl\":\"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2025\/11\/logo-square.jpg\",\"width\":700,\"height\":700,\"caption\":\"Schwarz Plastic Solutions GmbH\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Gilching\" \/>\n<meta name=\"geo.position\" content=\"48.10796320306035;11.287913577487803\" \/>\n<meta name=\"geo.region\" content=\"Germany\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Zielkunden erfolgreich ansprechen \u2013 Segmentiertes Marketing","description":"Sprechen Sie die Sprache Ihrer Kunden! Mit segmentiertem Marketing und zielgerichteter Kommunikation erreichen Sie Ihre Zielkunden nachhaltig und effektiv.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/","og_locale":"en_US","og_type":"article","og_title":"Engage target customers successfully","og_description":"Sprechen Sie die Sprache Ihrer Kunden! Mit segmentiertem Marketing und zielgerichteter Kommunikation erreichen Sie Ihre Zielkunden nachhaltig und effektiv.","og_url":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/","og_site_name":"Schwarz Plastic Solutions GmbH","article_modified_time":"2024-10-16T08:46:57+00:00","og_image":[{"width":1920,"height":800,"url":"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_kundenansprache.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/","url":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/","name":"Zielkunden erfolgreich ansprechen \u2013 Segmentiertes Marketing","isPartOf":{"@id":"https:\/\/plasticsolutions.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#primaryimage"},"image":{"@id":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_kundenansprache.jpg","datePublished":"2024-09-11T05:49:33+00:00","dateModified":"2024-10-16T08:46:57+00:00","description":"Sprechen Sie die Sprache Ihrer Kunden! Mit segmentiertem Marketing und zielgerichteter Kommunikation erreichen Sie Ihre Zielkunden nachhaltig und effektiv.","breadcrumb":{"@id":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#primaryimage","url":"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_kundenansprache.jpg","contentUrl":"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2024\/09\/marketing_kundenansprache.jpg","width":1920,"height":800,"caption":"Zielkunden erfolgreich ansprechen"},{"@type":"BreadcrumbList","@id":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/plasticsolutions.de\/en\/"},{"@type":"ListItem","position":2,"name":"Industrial marketing","item":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/"},{"@type":"ListItem","position":3,"name":"Engage target customers successfully"}]},{"@type":"WebSite","@id":"https:\/\/plasticsolutions.de\/en\/#website","url":"https:\/\/plasticsolutions.de\/en\/","name":"Schwarz Plastic Solutions GmbH","description":"Beratung und externer Support in Kunststofftechnik und Industrie Marketing","publisher":{"@id":"https:\/\/plasticsolutions.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/plasticsolutions.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","LocalBusiness"],"@id":"https:\/\/plasticsolutions.de\/en\/#organization","name":"Schwarz Plastic Solutions GmbH","alternateName":"SPS","url":"https:\/\/plasticsolutions.de\/en\/","logo":{"@id":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#local-main-organization-logo"},"image":{"@id":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#local-main-organization-logo"},"sameAs":["https:\/\/www.linkedin.com\/company\/schwarz-plastic-solutions"],"address":{"@id":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.10796320306035","longitude":"11.287913577487803"},"telephone":["004981057774064"],"contactPoint":{"@type":"ContactPoint","email":"markus@schwarz-plastic-solutions.de"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"request@schwarz-plastic-solutions.de","vatID":"DE128252181","globalLocationNumber":"https:\/\/maps.app.goo.gl\/Ff2RnZxQHG4pkzn39"},{"@type":"PostalAddress","@id":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#local-main-place-address","streetAddress":"Carl-Benz-Strasse 18","addressLocality":"Gilching","postalCode":"82205","addressRegion":"Bavaria","addressCountry":"DE"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/target-customer-engagement\/#local-main-organization-logo","url":"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2025\/11\/logo-square.jpg","contentUrl":"https:\/\/plasticsolutions.de\/wp-content\/uploads\/2025\/11\/logo-square.jpg","width":700,"height":700,"caption":"Schwarz Plastic Solutions GmbH"}]},"geo.placename":"Gilching","geo.position":{"lat":"48.10796320306035","long":"11.287913577487803"},"geo.region":"Germany"},"_links":{"self":[{"href":"https:\/\/plasticsolutions.de\/en\/wp-json\/wp\/v2\/pages\/5500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plasticsolutions.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/plasticsolutions.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/plasticsolutions.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plasticsolutions.de\/en\/wp-json\/wp\/v2\/comments?post=5500"}],"version-history":[{"count":0,"href":"https:\/\/plasticsolutions.de\/en\/wp-json\/wp\/v2\/pages\/5500\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/plasticsolutions.de\/en\/wp-json\/wp\/v2\/pages\/5504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plasticsolutions.de\/en\/wp-json\/wp\/v2\/media\/5240"}],"wp:attachment":[{"href":"https:\/\/plasticsolutions.de\/en\/wp-json\/wp\/v2\/media?parent=5500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}