{"id":5496,"date":"2024-09-06T17:42:16","date_gmt":"2024-09-06T15:42:16","guid":{"rendered":"https:\/\/plasticsolutions.de\/branding-and-corporate-identity\/"},"modified":"2024-10-14T20:25:49","modified_gmt":"2024-10-14T18:25:49","slug":"branding-company-identity","status":"publish","type":"page","link":"https:\/\/plasticsolutions.de\/en\/industrial-marketing\/branding-company-identity\/","title":{"rendered":"Branding and corporate identity"},"content":{"rendered":"\n
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\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Branding\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n\n
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Branding and corporate identity <\/h1>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Consistent CI in the company <\/h2>\n <\/div>\n<\/div>\n\n
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\n \"You \n <\/div>\n \n \n
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\n You decide how your company is perceived - both externally and internally <\/h3>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Branding and corporate identity \u2013 that is, the authentic and coherent overall impression on various levels \u2013 conveys credibility and creates clarity that your customers and employees can identify with!<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Why are branding and corporate identity, and thus a company’s identity, so important?<\/h3> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \"Who \n <\/div>\n \n \n
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\n Who is the company? <\/h5>\n <\/div>\n \n <\/div>\n\n
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\n \"Why \n <\/div>\n \n \n
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\n Why do they exist? <\/h5>\n <\/div>\n \n <\/div>\n\n
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\n \"Who \n <\/div>\n \n \n
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\n Who is behind the company? <\/h5>\n <\/div>\n \n <\/div>\n\n
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\n \"Does \n <\/div>\n \n \n
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\n Does the company fit us? <\/h5>\n <\/div>\n \n <\/div>\n <\/div>\n
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\n \"Branding \n <\/div>\n \n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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These questions are of interest to your potential customers, yet these “soft facts” are often neglected. In the meantime, every customer wants to feel well taken care of and to know who they are working with. <\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Creating trust through branding and corporate identity to retain customers and employees.<\/strong><\/h2> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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The larger the company, the stronger the focus on its own branding, but it also works in a smaller environment with fewer points of contact:<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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